In the sub zeros we shot a lot of bikes.
On other more important achievements, Ian learned to ride a bike for the very first time.
Lance Armstrong.. got nothing on this!
Thursday, 25 November 2010
Lock it or Loose it Photo shoot.
Yesturday we worked with final year photography student and all round nice guy Dan Ross.
In the sub zeros we shot a lot of bikes.
On other more important achievements, Ian learned to ride a bike for the very first time.
Lance Armstrong.. got nothing on this!
In the sub zeros we shot a lot of bikes.
On other more important achievements, Ian learned to ride a bike for the very first time.
Lance Armstrong.. got nothing on this!
Monday, 22 November 2010
Labour of Love
At home in the House of Roi it's all been books and bibliotheques
It's been quite a labour.
All frowns and no fun.
Feeling pretty crushed under it all, so small we even found a new friend.
You can see Ian there looking totally titchy,
just next to that piece of Lint...he's waving...not drowning!
Marcel talks about his life.....
Directed by the talented Dean Fleischer-Camp
Excuse us please for the late unevenness .
We're back. With party poppers.
It's been quite a labour.
All frowns and no fun.
Feeling pretty crushed under it all, so small we even found a new friend.
You can see Ian there looking totally titchy,
just next to that piece of Lint...he's waving...not drowning!
Marcel talks about his life.....
Directed by the talented Dean Fleischer-Camp
Excuse us please for the late unevenness .
We're back. With party poppers.
Friday, 12 November 2010
Virgin Galactic
We worked like there was a rocket up our a holes last week... on a live brief for Virgin Galactic for BMB
I mostly enjoyed listening to a lot of David Bowie....
Work to follow on the website soonish....but here was our feedback.
I mostly enjoyed listening to a lot of David Bowie....
Work to follow on the website soonish....but here was our feedback.
Wednesday, 10 November 2010
Some Wise words from Ad Contrarian
MAY 20, 2010
Why Creatives Are Always Confused
As you stroll the halls of an ad agency you often encounter people wearing baseball caps, wandering aimlessly and muttering to themselves.
We call these people "creatives." They are the ones who make the ads.
They are always confused. Here's why.
They are pressured by their leaders to do "great" work. But when they do, they usually get reprimanded for not being "on strategy."
They are encouraged to win awards. But when they do, they are dismissed as childish narcissists.
They are highly paid, but rarely listened to.
They are told that it's "all about the work" but come to learn that it's "all about the metrics" or "all about the relationship" or "all about the conversation" or "all about" whatever the cliche-of-the-month is.
When they say advertising is an art, their clients say it's a business.
When they say it's a business, their clients say it's an art.
When they finally get something good produced, it fails.
When they produce mundane crap, it works.
When their friends like it, their clients hate it.
When their clients like it, their friends hate it.
They are encouraged to be collaborative. But the more people touch their work, the worse it gets.
They are counseled against becoming prima donnas. But they see that the people who get good jobs are often disagreeable monsters.
If they weren't confused they'd be crazy
Why Creatives Are Always Confused
As you stroll the halls of an ad agency you often encounter people wearing baseball caps, wandering aimlessly and muttering to themselves.
We call these people "creatives." They are the ones who make the ads.
They are always confused. Here's why.
They are pressured by their leaders to do "great" work. But when they do, they usually get reprimanded for not being "on strategy."
They are encouraged to win awards. But when they do, they are dismissed as childish narcissists.
They are highly paid, but rarely listened to.
They are told that it's "all about the work" but come to learn that it's "all about the metrics" or "all about the relationship" or "all about the conversation" or "all about" whatever the cliche-of-the-month is.
When they say advertising is an art, their clients say it's a business.
When they say it's a business, their clients say it's an art.
When they finally get something good produced, it fails.
When they produce mundane crap, it works.
When their friends like it, their clients hate it.
When their clients like it, their friends hate it.
They are encouraged to be collaborative. But the more people touch their work, the worse it gets.
They are counseled against becoming prima donnas. But they see that the people who get good jobs are often disagreeable monsters.
If they weren't confused they'd be crazy
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