Best Online Ads.

Ebay, Craigslist, Gumtree has turned opened the floor to online copy writers.

Here is some golden copy....for a pair of a questionable piece of clothing found on ebay ....

You are bidding on a mistake.
We all make mistakes. We date the wrong people for too long. We chew gum with our mouths open. We say inappropriate things in front of the wrong people.
And we buy leather pants.
I can explain these pants and why they are in my possession. I bought them many, many years ago under the spell of a woman whom I believed to have taste. She suggested I try them on. I did. She said they looked good. I wanted to have a relationship of sorts with her. I'm stupid and prone to impulsive decisions. I bought the pants.
The relationship, probably for better, never materialized. The girl, whose name I can't even recall, is a distant memory. I think she was short.
Ultimately the pants were placed in the closet where they have remained, unworn, for nearly a decade. I would like to emphasize that: Aside from trying these pants on, they have never, ever been worn. In public or private.
I have not worn these leather pants for the following reasons:
I am not a member of Queen. I do not like motorcycles. I am not Rod Stewart. I am not French. I do not cruise for transvestites in an expensive sports car.
These were not cheap leather pants. They are Donna Karan leather pants. They're for men. Brave men, I would think. Perhaps tattooed, pierced men. In fact, I'll go so far as to say you either have to be very tough, very gay, or very famous to wear these pants and get away with it.
Again, they're men's pants, but they'd probably look great on the right lady. Ladies can get away with leather pants much more often than men can. It's a sad fact that men who own leather pants will have to come to terms with.
They are size 34x34. I am no longer size 34x34, so even were I to suddenly decide I was a famous gay biker I would not be able to wear these pants. These pants are destined for someone else. For reasons unknown - perhaps to keep my options open, in case I wanted to become a pirate - I shuffled these unworn pants from house to house, closet to closet. Alas, it is now time to part ways so that I may use the extra room for any rhinestone-studded jeans I may purchase in the future.
These pants are in excellent condition. They were never taken on pirate expeditions. They weren't worn onstage. They didn't straddle a Harley, or a guy named Harley. They just hung there, sad and ignored, for a few presidencies.
Someone, somewhere, will look great in these pants. I'm hoping that someone is you, or that you can be suckered into buying them by a girl you're trying to bed.
Please buy these leather pants.


Here is some golden goods for sale....listed on gum tree

A Really Good Pencil…
“I have had this pencil for a while and now I want to pass it on to a good home…
It’s a really good pencil (with no eraser, though a talented carpenter could maybe apply one). I feel like this pencil’s time has come, it is a mature pencil with a wise outlook on life, it could benefit someone who needs to write that quick (yet profound) post it note to stick to the fridge.
It could also be used to press those small reset buttons you find on tiny clocks or standby buttons on electronic keyboards from the late 80’s. Anyhow, let me know if you’re interested…”


And who said copy was dead?

Lock it or Loose it Photo shoot.

Yesturday we worked with final year photography student and all round nice guy Dan Ross.

In the sub zeros we shot a lot of bikes.



On other more important achievements, Ian learned to ride a bike for the very first time.




Lance Armstrong.. got nothing on this!

Labour of Love

At home in the House of Roi it's all been books and bibliotheques

It's been quite a labour.

All frowns and no fun.

Feeling pretty crushed under it all, so small we even found a new friend.



You can see Ian there looking totally titchy,

just next to that piece of Lint...he's waving...not drowning!

Marcel talks about his life.....



Directed by the talented Dean Fleischer-Camp

Excuse us please for the late unevenness .

We're back. With party poppers.

Virgin Galactic

We worked like there was a rocket up our a holes last week... on a live brief for Virgin Galactic for BMB

I mostly enjoyed listening to a lot of David Bowie....

Work to follow on the website soonish....but here was our feedback.

Some Wise words from Ad Contrarian

MAY 20, 2010

Why Creatives Are Always Confused
As you stroll the halls of an ad agency you often encounter people wearing baseball caps, wandering aimlessly and muttering to themselves.

We call these people "creatives." They are the ones who make the ads.

They are always confused. Here's why.

They are pressured by their leaders to do "great" work. But when they do, they usually get reprimanded for not being "on strategy."

They are encouraged to win awards. But when they do, they are dismissed as childish narcissists.

They are highly paid, but rarely listened to.

They are told that it's "all about the work" but come to learn that it's "all about the metrics" or "all about the relationship" or "all about the conversation" or "all about" whatever the cliche-of-the-month is.

When they say advertising is an art, their clients say it's a business.

When they say it's a business, their clients say it's an art.

When they finally get something good produced, it fails.

When they produce mundane crap, it works.

When their friends like it, their clients hate it.

When their clients like it, their friends hate it.

They are encouraged to be collaborative. But the more people touch their work, the worse it gets.

They are counseled against becoming prima donnas. But they see that the people who get good jobs are often disagreeable monsters.

If they weren't confused they'd be crazy

All Singing All Dancing

Much to our delight X Factor being on our screens has bought all things musical....


Here are a few of may favourite things....



Ikea Kitchens, parties in the kitchen always something to sing about....

Leeds Art Prospective

- Our second year exhibition features in our school prospectus. It's official we are the geeks

Posted using BlogPress from my iPhone

Marc Jacobs Bang

How Advertising Big ideas are Born

Advertising academics W Glenn Griffin and Deborah Morrison explore in ' The creative process illustrated' the epic oblivion that is the creative process.



By asking leading creatives to try and visualise how they work, the study explores this process that is so wildly unexplored, yet creatives lively hoods depends on. It is these very inner working of the creative mind where my dissertation begins...in a hope to try and understand a little more of the daunting, frustrating yet loveable creative process.

Location:Hall Rd,Leeds,United Kingdom

Anyone know Billy?

Mackintosh school of design

McLoughlin spent the weekend in the motherland with the family getting back to her Scottish roots... Eating black pudding, square sausages, shortbread sloshed down with iron bru and a wee whiskey. Here's some sweet design from that Mr Mackintosh














Stood in some great architecture at the Scotland Street School Museum, where i was taught a thing or two....

Location:Eglinton St,Glasgow,United Kingdom

Got an app for that

Summer is coming to a cloudy end and The House Of Roi are re opening for the homeward straight of our education as we embark into final year.


- Posted using BlogPress from my iPhone

The Best Bits....

End of term is always turbulent, sorry for slacking off!

But we have a visual treat for some of the best bits...

MasterCard & Bonnie Tyler

Does anybody know where I can get my own floating Bonnie Tyler? I'd like her to sing me to sleep.

Wise Words from Hegarty

Roi were privileged to be invited to a talk by John Hegarty from BBH



"The ten reasons why now is the best time to be in advertising" - Thursday 25 March 2010


"Hegarty's talk, focused on new media and how it is radically changing the advertising industry.

Below are Hegarty's "Ten Reasons" with accompanying video clips.

1. Agencies can innovate.

Oasis "In The Streets" event - promoting their new album "Dig Out Your Soul": http://www.youtube.com/watch?v=dlK6O0pdJuo

In the past, this promotion would have only reached the people in New York City who experienced the music first hand, but the Internet allowed it to reach a much wider audience.

2. Agencies can create media opportunities

With the launch of Audi TV, BBH created the world's first branded content channel, both online and on Sky TV.

http://tv.audi.com/

http://www.mad.co.uk/Main/Search/MadSearchResults/Articles/0af79e8972c44b0580189ec916988299/Audi-shifts-online-for-'Vorsprung-durch-TV'.html

3. Agencies can make programming

For Axe/Lynx deodrant, BBH created a TV show called "The Gamekillers" which aired on MTV.

http://www.youtube.com/watch?v=D4_mmGDPZek

4. Agencies' creativity can be the media

http://www.youtube.com/watch?v=PTU2He2BIc0

5. Agencies can persuade clients to be brave

Hegarty talked of creating this advert despite knowing that the client "would never buy it". Instead of just throwing away the idea, they created it and asked the client if they could upload it to YouTube "just to see what happens" and was incredibly successful, amassing millions of hits on YouTube.

http://www.youtube.com/watch?v=uswvZul1Z2s

6. Agencies can tackle growing social issues

BBH were in charge of creating a campaign for Barnardos. The first example is the video which Hegarty showed in the talk, but the second video is what actually started the campaign - a clip that was launched online where you had to click the video to stop it from repeating itself, and in doing so sending across an important message. It was so successful it was then launched on television.

http://www.youtube.com/watch?v=yFOcrZeMRUU

http://www.youtube.com/watch?v=epbrArUH5B4

7. Technology has always been a spur to creativity. Now more than ever.

"Technology has always driven creativity," he noted "from the invention of the paintbrush, to Mozart embracing the piano."

I thought this was an interesting point as so often we can forget that something as simple as a paintbrush was a new technology way back when. It would have taken a huge amount of bravery to embrace it and declare "This is what we should be doing." The same should be done with the Internet.

http://www.myspace.com/fanvideo

8. Agencies can expand their influence with clients. Integration is now vital.

There wasn't much to say on this point, which basically summed up the different media outlets in which advertisers can explore to create ads.

9. Agencies can make products

http://www.campaignlive.co.uk/news/989492/BBH-floats-Ila-rape-alarm-company-AIM/

http://www.zaginvention.com/news/article18.php

10. The future is creative.

Hegarty made a point about history - you study what happened in the past, but ultimately it is what you do with that information to change your future what truly matters. The same is said for advertising - learn from past adverts, then look to the future and change it."

BA

That boy needs therapy

Crazy as a coconut!

Most Hanuted Live! Manchester Lowry

A creature to celebrate

After many hours of caffine and tears agency is coming to an end!

Just some bites of inspiration

I AM HAPPY, I AM RELAXED!

Calls Answered!

Celebrations in Roi's House this week as we secured a brief from TBWA

Once receiving the brief we were reminded about confidentiality and it is something that we weren't really aware of before - the brief and the outcome is completely private and publishing any work would compromise our future integrity with agencies. It's not something we had really thought about before, as the majority of our previous work is from college briefs which aren't really that serious.

It's just something to think about whenever we do something in future.

Now for the fun stuff...