Monday, 20 September 2010

How Advertising Big ideas are Born

Advertising academics W Glenn Griffin and Deborah Morrison explore in ' The creative process illustrated' the epic oblivion that is the creative process.



By asking leading creatives to try and visualise how they work, the study explores this process that is so wildly unexplored, yet creatives lively hoods depends on. It is these very inner working of the creative mind where my dissertation begins...in a hope to try and understand a little more of the daunting, frustrating yet loveable creative process.











Location:Hall Rd,Leeds,United Kingdom

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