The Biscuit Board Vox Pop

The Biscuit Board Vox - Pop Channel

Inspiration for our 'Advertising Advertising' college brief. In this vox pops example, a fictional biscuit safety board were going around the streets of Manchester asking people about the dangers of biscuits.

Vox pops tend to be very informal so our own adverts may require a different set up as the context is a lot more serious.

Beyond The Campaigns. Turning the Ad to the Public.

Our Idea behind 'The Think Again Challenge' is to engage and to invite the public to generate the content.

AMV BBDO created the Walker's "Do us a flavor' campaign invited the general public to create a new walkers flavour of crisp. The campaign had co-creation at its heart, the campaign launched on TV for the publics to enter there new flavour suggestions online, in return for a free packet of crisp and to be in with the chance of winning there flavor to packet, and 1% Share of all profits on this flavor. Innovating co creation, bring the question who is doing who a flavour?



The campaign had durability, as once the flavors had been submitted to the website, walkers held an election campaign for the finest to the whittled down to one winner.

The end result was a new flavour for walkers and an involved public who felt that part of the British nation had contributed to Walkers crisp.

Each flavour created its own identity and produced an election campaign. Continuing the conversation.


"Here's a little song for anyone who has ever hated...."




Behind the main TV comercial W&K created an interactive campaign for views to express there own hate. The Campaign went beyond Hating Diesels. (We have already been told that Diesels are bad for the enviroment. Why tell us again?) But Viewers were able to call in and to become part of this great hate.


With thanks to the Honda Change Something Campaign Great Hate became celebrated. This idea of turning something negative, into a positive attitude. Does not only apply to diesels, but also to Life.

Skype have just launched a new interactive campain with thanks to Viral Factory. There Phonebox Experiment, leaves wilderness man camping next to a phonebox, Wilderness fluent in German, Spannish and English is waiting for your skype to landline phone to talk about... anything! The campaign is to promote the cost effectiveness of making skype to landline calls from anywhere in the world, to any where in the world. The campaign had only just launched today (1st Dec) So we'll see how things work out with wilderness man




Skypes previous Campaign to promote the use of the Video chat. By inviting the public to watch a funny video clip and record their facial expressions. The benefits of seeing facial expressions were shown. A two way conversation was started. All recorded reactions were edited together and released as a viral on you tube to show how fun it is to see facial expressions, just like when you make a video call. The campaign is generated from the participants.

The Think Again Challenge

For the Advertising, Advertising Brief, we addressed the idea of preconceptions towards advertising.

We our campaign challenges the nation to think again.




To open Minds to new ideas, to allow progression, to obtain new information.

Our Philosophy can be applied to Advertising.

The Brief was to advertise the Value of advertising, but our demographic think that Advertising is for 'corperate whores' they're not going to want to listen to an advert talking about advertising are they?

Duh.

Our Intention is for the general public to apply the think again challenge to situation in life.

We want to show the benefits of open mindedness

Imagine if, those Victorians believed that Everything that can be invented has been invented. Imagine if no one challenged this?
Think Again.

We wouldn't quite be where we are now.

We are promoting, debate, challenge and innovative thinking.

To the most serious issues in life.

But also to the most mundane.

If someone tells you they think your bum looks big in those jeans, bloody question them, think again, if you think it looks bloody great, you should tell them. Prove them wrong, make out with them and get bloody married to them!

When we've got our audience captivated and engaged with their finely tuned open minds, hopefully they'll start listening.

Advertising isn't going to disappear.

In fact it ain't that bad.

Perhaps you might even learn something!

Nature's Pleasure: Finals

Meet Roi

With thanks to Carolina Pimenta for Rois head shots

Natures Pleasure; The ideas

Nature's Pleasure; The Shoot