The Think Again Challenge

For the Advertising, Advertising Brief, we addressed the idea of preconceptions towards advertising.

We our campaign challenges the nation to think again.




To open Minds to new ideas, to allow progression, to obtain new information.

Our Philosophy can be applied to Advertising.

The Brief was to advertise the Value of advertising, but our demographic think that Advertising is for 'corperate whores' they're not going to want to listen to an advert talking about advertising are they?

Duh.

Our Intention is for the general public to apply the think again challenge to situation in life.

We want to show the benefits of open mindedness

Imagine if, those Victorians believed that Everything that can be invented has been invented. Imagine if no one challenged this?
Think Again.

We wouldn't quite be where we are now.

We are promoting, debate, challenge and innovative thinking.

To the most serious issues in life.

But also to the most mundane.

If someone tells you they think your bum looks big in those jeans, bloody question them, think again, if you think it looks bloody great, you should tell them. Prove them wrong, make out with them and get bloody married to them!

When we've got our audience captivated and engaged with their finely tuned open minds, hopefully they'll start listening.

Advertising isn't going to disappear.

In fact it ain't that bad.

Perhaps you might even learn something!