Beyond The Campaigns. Turning the Ad to the Public.

Our Idea behind 'The Think Again Challenge' is to engage and to invite the public to generate the content.

AMV BBDO created the Walker's "Do us a flavor' campaign invited the general public to create a new walkers flavour of crisp. The campaign had co-creation at its heart, the campaign launched on TV for the publics to enter there new flavour suggestions online, in return for a free packet of crisp and to be in with the chance of winning there flavor to packet, and 1% Share of all profits on this flavor. Innovating co creation, bring the question who is doing who a flavour?



The campaign had durability, as once the flavors had been submitted to the website, walkers held an election campaign for the finest to the whittled down to one winner.

The end result was a new flavour for walkers and an involved public who felt that part of the British nation had contributed to Walkers crisp.

Each flavour created its own identity and produced an election campaign. Continuing the conversation.


"Here's a little song for anyone who has ever hated...."




Behind the main TV comercial W&K created an interactive campaign for views to express there own hate. The Campaign went beyond Hating Diesels. (We have already been told that Diesels are bad for the enviroment. Why tell us again?) But Viewers were able to call in and to become part of this great hate.


With thanks to the Honda Change Something Campaign Great Hate became celebrated. This idea of turning something negative, into a positive attitude. Does not only apply to diesels, but also to Life.

Skype have just launched a new interactive campain with thanks to Viral Factory. There Phonebox Experiment, leaves wilderness man camping next to a phonebox, Wilderness fluent in German, Spannish and English is waiting for your skype to landline phone to talk about... anything! The campaign is to promote the cost effectiveness of making skype to landline calls from anywhere in the world, to any where in the world. The campaign had only just launched today (1st Dec) So we'll see how things work out with wilderness man




Skypes previous Campaign to promote the use of the Video chat. By inviting the public to watch a funny video clip and record their facial expressions. The benefits of seeing facial expressions were shown. A two way conversation was started. All recorded reactions were edited together and released as a viral on you tube to show how fun it is to see facial expressions, just like when you make a video call. The campaign is generated from the participants.